https://www.miianova.com/story daily 0.75 2026-04-16 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/4b237431-69a3-45ad-8bdb-e3947259051c/imgg-demo-qs29Y0Ih.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6d6ce9d6-acc5-4337-84fa-c8c6a18cbbd7/imgg-demo-dr4UJ5bT.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d0c64311-b23a-4075-a6bb-08ec13a3bc11/imgg-demo-nD6Pzw4T.jpg About https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/1643402131977-AG4KLC0TADHYMEYTMD3Y/Maider+Irastorza.JPG About - About Maider Irastorza is a global innovation leader with 20+ years of experience building product innovation systems across apparel, consumer goods, and technology. She specializes in translating material science, sustainability and consumer insights into scalable product platforms—partnering with organizations to drive meaningful innovation and long-term business value. Her work sits at the intersection of product creation, materials development, and business strategy—bridging design, sourcing, and manufacturing to move from insight to execution. She has led cross-functional initiatives across global organizations, helping teams navigate complexity and bring innovation to market at scale. Depending on the scope, she collaborates with a trusted network of experts across materials, design, and manufacturing to deliver at scale. Selected impact: Reduced product development timelines by 67% and accelerated testing cycles by ~40% at Thinx. Contributed to product innovations generating $500M+ in cumulative growth across global brands. Supported the development of category-defining products, including UE Boom. Helped organizations integrate materials and sustainability into scalable product strategies. She has worked with global brands including Nike, IKEA, PUMA, Logitech, VF Corporation, and Kimberly-Clark. https://www.miianova.com/home daily 1.0 2026-04-16 https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/724da069-cb6f-435e-adb1-4d1ae554e5c2/MoOjzC-black-logo-nike-background.png Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/1645643603563-26A8IBQ3H92HUS9EWO3B/ikea-logo-black-transparent.png Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/d6e42149-16e7-485c-8355-afb39a6d9ef2/The_Children%27s_Place_Logo.svg.jpg Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/be45cf61-f393-4933-8b54-a7de3ba61e90/Thinx.svg.png Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/c5957d43-734e-40a2-b54b-571dbcb807b9/Logitech-Logo-2015-present.jpg Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/4aad095e-f441-4b6e-9db8-e17c257b86a5/Heartwork.webp Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/516cd4cf-c3c4-4cd1-9f0b-2aef04670eec/download.jpg Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/622c3807-66ee-472a-82e5-d9c42e7c5b5d/Universal-Pictures-Logo.svg.png Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/1645641879624-CQ00PG0PSWYC7CPKPGG2/google-emblem-500x250.jpg Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/1645643794412-IEZN9WVA9I6C945UZZXI/Loreal-logo-1-500x234.jpg Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/a2166509-3bd7-44c0-a4e7-27db388a8ebf/VF.png Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/8f640429-42de-40a0-a821-7756b501ff9d/Puma-Logo-700x394.png Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/1646270818024-GN6QEHAW2RM9XLOSB28L/gettyimages-1158128020-612x612.jpg Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/1776321444949-QLSZTPDHDDCA89HYCQI7/GettyImages-874408068.jpg Miia Innovation Strategy Agency Building a Sustainable and Circular Economy Homepage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.miianova.com/contact daily 0.75 2026-04-16 https://www.miianova.com/our-impact daily 0.75 2026-04-16 https://www.miianova.com/our-impact/work monthly 0.5 2026-04-16 https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/7d23c7ec-ae2a-4112-a55f-736ef63c5d29/Thinx_3_in_1.jpeg https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/75054c3c-db28-4d6e-8a75-d8c51f910553/TCP.png https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/44f2181f-55fe-4c41-a499-554cb2be17ad/move-to-zero-lockup-90487.jpg.webp https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/410dea0c-484e-4980-81a9-95b754ab06d7/im-2010-tomorrows-textile-10-1280x960.jpg https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/30a05576-6238-411a-964b-ae87681af8b6/PUMA_CLB.png https://images.squarespace-cdn.com/content/v1/61f2ffe075f67b7ce3ccb990/f7bcdf86-4ac2-4dd6-8bc0-386a0e504f99/Beach_BoomMegaboom.jpeg